![]() Professional chef was an interesting profession known by the public and it made young people interested in becoming a professional chef as one of the career professions. The content of a professional chef's Instagram account was one that influenced individuals to buy food or beverage products through Instagram social media. The need for food products was increasing on Instagram users who preferred to make online purchases through Instagram. One of the online businesses run by young people today was a food and beverage business, the other business was in the clothing and apparel field. Using Instagram for business activities became a specific activity among young people, especially students. ![]() ![]() Finding of this paper shows new model greatly improved marketing efficiency of e-bank services from CCB at university market, and it also unfolds a new perspective in marketing of the enterprises. Based on AIDA theory and market feature of universities via e-bank at China Construction Bank (CCB), this paper has introduced a new marketing model which present a new value proposition (new value proposition is attempting to focus on practical-teaching innovation and job competency improvement) to accelerate AIDA marketing activities at university market, the outcome further helps to grow AIDA at bigger market groups. However to some extent, the efficiency of such a simple model appears strongly inadequate. In mature marketing, general perception towards AIDA is that most enterprises will lay emphasis directly on value proposition of a product or services, and encourage clients going to each step of AIDA layers, finally to increase the total number of final step, say enlarging the number of actual buying action. ![]()
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